Industrial marketing specialists.

What we do

We help manufacturing, construction and industrial companies reach more customers with simple, effective marketing.

Marketing for

Clarify your direction with a simple marketing strategy

Get help with professional copywriting and graphic design

Add structure and consistency to your marketing efforts

Get the help you need.

Grow and scale your business with a freelance marketing specialist.

We help you create consistency and clarity in your marketing.

Headed up by experienced content marketer Leonie Waldron, Chameleon Marketing Collective is here to help you untangle your marketing and set a clear path forward.

With a strong network of independent freelance writers, designers, thinkers and makers, if Leonie can't help you she'll connect you with someone who can.

Don't really know what you need?

That's ok!

Simply get in touch with Leonie for some honest suggestions to help you make an informed choice.

See how we can help

Meet your freelance marketer, Leonie Waldron

“Hi! I’m Leonie and I’ve been helping industrial, manufacturing and construction businesses with their marketing since 1999.

I’ve worked in-house for safety eyewear manufacturers, industrial safety suppliers, worksite consumables companies, hose reel designers and HVAC businesses, often being the marketing ‘team of one’. Being responsible for all aspects of marketing means I’ve learnt loads along the way about how to influence customer behaviour and build trust with great content.

In 2020, I started Chameleon Marketing Collective to support B2B companies with content marketing, writing and design.

I’d love to see how I can help you solve your marketing challenges!

Contact me to get started

Why partner with Chameleon Marketing?

Because we know your industry.

Does this sound familiar?

You’re in the manufacturing, industrial or construction sector.
You sell a complex, highly engineered, often customised product with a long buying cycle.
You have skilled experts and talented engineers working in your business, but struggle to convey this expertise to customers.
Your internal team is strapped for time, but you’re not ready for a full-time marketing hire.
Your customers aren’t interested in trendy marketing fads – they just want good, solid information to help them make the right decision.

See how we can help

Get good, solid results

Nice words from our happy clients.

“From just one briefing, Leonie was able to distil a clear objective from a mess of passionate, well-meaning colleagues, and then articulate that objective in a way that made perfect sense to everybody.”

Brett Meads

Director of Training, SuperSchool

“As a direct result of Leonie’s work, we moved into position 1 or 2 across 90% of our target keywords and monthly website users have more than doubled since she started working for us.”

Louis McCorkell

Marketing Manager, Jaybro

"We approached Leonie as our content writing was ad-hoc and lacking cut-through. Leonie is super diligent, efficient and produces very meaningful articles for us without needing significant input from our team."

Josh Wiggins

General Manager, Steelcorp

"Previously, blog writing was a constant stress when trying to think of and write quality content. Leonie is always so on point with everything that she writes – anyone would think that she has worked in a registered training organisation for years!"

Jemma Middleton

Sales Manager, Kallibr Training

See more testimonials

See consistent, sustainable results over time – more web traffic, improved Google rankings and better quality enquiries thanks to our content marketing services.