I help you reach more people with simple, effective marketing.

What I do

I keep your marketing running smoothly in the background, so you've always got something to email, post, or show to your customers.

I write articles, build and update websites, and help you develop visual assets like brochures and case studies. I also coordinate trade shows, look after social media, and help with other things too, but content marketing is my happy place.

See some recent projects

What I bring to your business

Common sense: I avoid fads and take a simple, calm, and consistent approach
Cost savings: Get a skilled marketer at a fraction of the cost of a full time employee
Efficiency: I work remotely with almost zero overheads, so I can get things done quickly and efficiently without excess cost
Expertise: I specialise in working with industrial, manufacturing and construction businesses – the kind of industries I’ve been in for decades.

About me

I’m an enthusiastic untangler of problems and once had a client call me a ‘light-shiner’.

I love to learn, to get to the bottom of things, and to work out how things tick – including people.

I have no formal qualifications and I’ve been working full-time since I was 15. This has given me a tough-as-nails work ethic and no fear of mucking in and getting things done. I’ve even cleaned hearing aids for a living (zero stars, would not recommend).

When I started Chameleon Marketing I thought I wanted to run an agency – but quickly realised I hated it because I wanted to handle all the work myself.

So here we are – after four years in business I’m perfectly content being a freelance marketer, and my clients reap the benefits of someone who truly cares about their business.

I live in Sydney at the base of the Blue Mountains with my husband, two sulky emo teenagers, and a menagerie of pets.

When I’m not working I’m either running stupidly long distances, falling off my mountain bike, or engrossed in a good book.

Pros

Great listener
Always reliable
Common sense approach
Flexible (no lock in contracts)
Proven track record
Dog person
Can reach things on high shelves

Cons

Can't work on site in your office
Won't sugar coat things
Not a fan of Microsoft Teams
Not a programmer
Not great at ball sports
Won't settle for shit coffee
Won't settle for shit marketing

Are we a good fit?

We're a good fit if...

You're in the industrial, manufacturing or construction sector
You sell a complex product to engineers, contractors, architects or tradies
You're actively looking for advice and open to new ideas
You have a CEO (or you are a CEO) who sets the high-level direction for your business, then trusts an expert to get on with the details
You're looking for a good person that won't baffle you with marketing jargon or take ages to get things done
You want to get momentum around your content marketing and like to keep things moving through the pipeline quickly
And... you're a nice human and you pay your bills on time 😉

We might not be a great fit if…

You don’t like to plan ahead and prefer to ‘just wing it’
You don’t have clearly defined goals and aren’t interested in making any
You’re not interested in getting your team on board with promoting or distributing your content
You want quick and dirty ‘hacks’ and the cheapest deal in town
You like to micromanage (this slows down the process dramatically and makes it hard to get into a good working rhythm)

Reckon we're a match? Let's talk!