Your independent marketing specialist.

I’m Leonie Waldron. I run Chameleon Marketing and I’m here to help you grow your business.

I specialise in helping industrial, manufacturing and construction companies share their expertise, reach more customers, and generate more sales.

Meet Leonie, your freelance marketing expert.

“Hi! I’ve been helping industrial, manufacturing and construction businesses with their marketing since 1999.

I’ve worked in-house for safety eyewear manufacturers, industrial safety suppliers, worksite consumables companies, hose reel designers and HVAC businesses, often juggling everything as the marketing ‘team’.

Being responsible for all aspects of marketing means I’ve learnt loads along the way about how to influence customer behaviour and build trust with great content that really connects with your customers.

What do you need?

You need a plan:

Get fresh perspectives, critical thinking, and down to earth advice. I can help clarify your direction and set up an actionable marketing strategy, so you can finally get your marketing sorted (and look good in front of your boss). I promise you’ll only get no-fluff advice.

You need to execute your plan:

Got your goals in sight, but need someone to get stuck in and get things done? I can help add structure and consistency to your marketing efforts and make sure the plan gets actioned. No Big Agency Energy here – deal directly with the person doing the work.

You need ALL THE THINGS:

I’m a ‘Swiss army knife’ marketer, confidently able to look after your copywriting, graphic design, website management, emails, socials, SEO and more. Stretch your budget further with an experienced generalist that can cover 99% of the tasks on your to-do list.

It's OK - I've got you.

Businesses like yours are doing amazing things every day. They’re driving Australia’s economy forward and helping their customers save time and money.

But… they’re so busy producing, engineering, fixing, inventing or shipping things that they don’t have the resources to pause and tell their audience how awesome they are.

The world needs to know about the good things you’re doing.

That’s why I started Chameleon Marketing Collective in 2020: to support under-resourced B2B companies with a flexible marketing service (at a fraction of the cost of a full-time marketing employee).

Contact me to get started

I help you deliver clear, consistent, on-brand messages to your customers.

Know you need to do more marketing, but don't know where to start? Don't stress - I've got you!

When you work with me, I help you untangle your marketing and set a clear path forward. We take a good hard look at what's working and what's not, and make sure anything you do is actually adding value to your business.

And a shiny new plan is no good if it just gathers dust on the shelf - so I step in to make sure shit gets done.

Book a Zoom call with me

Sound familiar?

You sell a complex, highly engineered product, often with a long buying cycle
You have skilled engineers and great salespeople working in your business, but you struggle to convey this expertise to potential customers
Your internal team is strapped for time, but you don’t have the budget for a full-time marketing employee
You’ve talked to marketing agencies in the past, but they’ve tried to baffle you with bullshit and you feel like you’re being talked into something you don’t need
Your customers aren’t interested in trendy marketing fads, they just want good, solid information to help them make the right decision

Get (brutally) honest advice here