Business by design: Attracting the RIGHT customers
Listen on Spotify I spoke to Bec Chappell on the Marketing Espresso podcast about how you can use your website copy to attract the right people – and deter those that aren
Before & After: Website Refresh
5 SECOND SUMMARY The team at Auto West approached us in June looking for support in bringing their site up to scratch. In just a few short months, the site has gone from zero to
Key Marketing Dates
2024 expos, events, national days and other marketing notes for your calendar Each year I put together a list of important dates for my clients. Some of these are super niche and o
3 Tips to Guide Your Content Creation
1. Be Honest and Share Freely Earning trust and holding people’s attention can be really hard, especially when you’re in a business with long buying cycles. Instead of
How to plan your marketing in uncertain times
QUICK TAKEAWAYS: Creating a marketing plan in tough economic times – without a fair degree of confidence that you can actually execute it – can seem like a risky bet.
Before and after: refreshing a service page
5 SECOND SUMMARY This artile covers how I refreshed a service page for my Penirth air compressor client, Focus Industrial, in conjunction with the team at One West Design & Med
When your content marketing fails to deliver – try this
5 SECOND SUMMARY If your content marketing has failed to deliver in the past, it may be down to these 4 common issues: Not being transparent and creating lacklustre/generic content
The B2B buyer journey is a hot mess. Here’s why.
5 SECOND SUMMARY Multiple decisions makers are often involved in the selection and buying process. Single, linear attribution models are no longer accurate. People like to blame
How to Get Engineers on Board with Content Marketing
5 SECOND SUMMARY Engineers are busy people: respect their time and only involve them in necessary parts of marketing. Most engineers aren’t natural marketers, so give conte
Sell Your Solution, Not Your Product
5 SECOND SUMMARY Show people how your product makes their life better rather than just listing the product’s features The true value of your product lies in how it makes your
Use Parkinson’s Law to create content at double speed
5 SECOND SUMMARY Parkinson’s Law states that ‘work will expand to fill the time allotted for its completion’. Traditional deadlines cause procrastination, trade-offs
10 ways to improve your blog (tips for manufacturers)
5 SECOND SUMMARY Research what your audience wants to know and write content that solves their problems and adds value. Don’t overstretch yourself and create unnecessary work
What makes a high-performing article?
5 SECOND SUMMARY The best articles do one simple thing: they answer the reader’s question Longer articles are usually better but don’t ramble if the topic doesn’t jus
How to Create a Content Marketing Plan for Your Industrial Business
5 SECOND SUMMARY Stay focused on your business goals and what your audience wants/needs Make sure you’re adding value for your readers, and keep your content updated for the
What makes a good website?
5 SECOND SUMMARY A good website speaks to your customers in familiar language, and clearly and concisely explains what you do. Your site should aim to inform and educate potential
Over 5 billion Google searches per day – and half of them without a click
5 SECOND SUMMARY Google officially states that (good) content is one of the most important ranking factors for your business. However, 50% of Google searches end without a click th
Use your in-house experts to leverage authority bias
5 SECOND SUMMARY Authority bias is a natural cognitive bias that humans are wired to experience. We tend to attribute greater accuracy to the opinion of someone we see as an author
77 Power words that will instantly add SEO spice to your blog
5 SECOND SUMMARY Power words trigger an emotional response, usually a sense of urgency, importance or money. Power words are great for SEO but use them sparingly… don’t