Business by design: Attracting the RIGHT customers
Listen on Spotify I spoke to Bec Chappell on the Marketing Espresso podcast about how you can use your website copy to attract the right people – and deter those that aren
Before & After: Website Refresh
5 SECOND SUMMARY The team at Auto West approached us in June looking for support in bringing their site up to scratch. In just a few short months, the site has gone from zero to
Key Marketing Dates
2024 expos, events, national days and other marketing notes for your calendar Each year I put together a list of important dates for my clients. Some of these are super niche and o
3 Tips to Guide Your Content Creation
1. Be Honest and Share Freely Earning trust and holding people’s attention can be really hard, especially when you’re in a business with long buying cycles. Instead of
What is a brand guideline and why do I need one?
QUICK TAKEAWAYS: A brand guideline (or style guide) outlines the rules and guidelines for how your brand is presented, visually and verbally. It contains information on how to use
How to plan your marketing in uncertain times
QUICK TAKEAWAYS: Creating a marketing plan in tough economic times – without a fair degree of confidence that you can actually execute it – can seem like a risky bet.
Before and after: refreshing a service page
5 SECOND SUMMARY This artile covers how I refreshed a service page for my Penirth air compressor client, Focus Industrial, in conjunction with the team at One West Design & Med
When your content marketing fails to deliver – try this
5 SECOND SUMMARY If your content marketing has failed to deliver in the past, it may be down to these 4 common issues: Not being transparent and creating lacklustre/generic content
AI Content Writing: Our Take on ChatGPT
5 SECOND SUMMARY AI is here and it’s only going to get smarter. We’re on the cusp of a new industrial revolution where humans work side by side with AI tools to create bett
What happens when I stop publishing content?
5 SECOND SUMMARY There are several reasons you might need to stop publishing content, such as reduced staff resources in the business, temporary cash flow issues, or simply priorit
The B2B buyer journey is a hot mess. Here’s why.
5 SECOND SUMMARY Multiple decisions makers are often involved in the selection and buying process. Single, linear attribution models are no longer accurate. People like to blame
7 Marketing Agency Red Flags to Watch Out For
5 SECOND SUMMARY Every agency looks good on the surface – making brands look great is what they do! You need to dig a little deeper when assessing different agencies. Flexibi
How much does content marketing cost?
5 SECOND SUMMARY Industry has a significant bearing on price: highly skilled writers in big-dollar sectors like tech and SaaS can command upwards of $2000 per article (ouch!). Skil
How to Get Engineers on Board with Content Marketing
5 SECOND SUMMARY Engineers are busy people: respect their time and only involve them in necessary parts of marketing. Most engineers aren’t natural marketers, so give conte
How Do I Know if My Content Marketing Is Working?
5 SECOND SUMMARY Set small, measurable, achievable goals for your content – and ensure you have the resources to deliver this content over the long term. Tracking a whole sta
Our friends at White River Design celebrate 20 years
Congratulations! White River Design has achieved an incredible 20 years as one of Western Sydney’s premier branding and design agencies. In May I was invited to The Creative
Why You Should Hire a Digital Marketing Freelancer
5 SECOND SUMMARY Freelancers are easy to work with, low risk, and easier to onboard than a full time hire. They typically have specialist skills that can expand the capability of y
Sell Your Solution, Not Your Product
5 SECOND SUMMARY Show people how your product makes their life better rather than just listing the product’s features The true value of your product lies in how it makes your