Key Dates for 2024
Leonie Waldron Head Strategist Expos, events, national days and other marketing notes for your calendar Each year I put together a list of important dates for my clients. Some of t
Before & After: Website Refresh
Leonie Waldron Head Strategist 5 SECOND SUMMARY The team at Auto West approached us in June looking for support in bringing their site up to scratch. In just a few short months,
3 Tips to Guide Your Content Creation
Leonie Waldron Head Strategist 1. Be Honest and Share Freely Earning trust and holding people’s attention can be really hard, especially when you’re in a business with
What is a brand guideline and why do I need one?
Leonie Waldron Head Strategist QUICK TAKEAWAYS: A brand guideline (or style guide) outlines the rules and guidelines for how your brand is presented, visually and verbally. It cont
How to plan your marketing in uncertain times
Leonie Waldron Head Strategist QUICK TAKEAWAYS: Creating a marketing plan in tough economic times – without a fair degree of confidence that you can actually execute it ̵
Before and after: refreshing a service page
Leonie Waldron Head Strategist 5 SECOND SUMMARY This blog post covers how we refreshed a service page for our Penirth air compressor client, Focus Industrial, in conjunction with o
When your content marketing fails to deliver – try this
Leonie Waldron Head Strategist 5 SECOND SUMMARY If your content marketing has failed to deliver in the past, it may be down to these 4 common issues: Not being transparent and crea
Business by design: Attracting the RIGHT customers
Leonie Waldron Head Strategist Listen on Spotify I spoke to Bec Chappell on the Marketing Espresso podcast about how you can use your website copy to attract the right people ̵
AI Content Writing: Our Take on ChatGPT-3
Leonie Waldron Head Strategist 5 SECOND SUMMARY AI is here and it’s only going to get smarter. We’re on the cusp of a new industrial revolution where humans work side by si
What happens when I stop publishing content?
Leonie Waldron Head Strategist 5 SECOND SUMMARY There are several reasons you might need to stop publishing content, such as reduced staff resources in the business, temporary cash
The B2B buyer journey is a hot mess. Here’s why.
Leonie Waldron Head Strategist 5 SECOND SUMMARY Multiple decisions makers are often involved in the selection and buying process. Single, linear attribution models are no longer ac
7 Marketing Agency Red Flags to Watch Out For
Grace Avilez Content Writer 5 SECOND SUMMARY Every agency looks good on the surface – making brands look great is what they do! You need to dig a little deeper when assessing
How much does content marketing cost?
Leonie Waldron Head Strategist 5 SECOND SUMMARY Industry has a significant bearing on price: highly skilled writers in big-dollar sectors like tech and SaaS can command upwards of
How to Get Engineers on Board with Content Marketing
Leonie Waldron Head Strategist 5 SECOND SUMMARY Engineers are busy people: respect their time and only involve them in necessary parts of marketing. Most engineers aren’
How Do I Know if My Content Marketing Is Working?
Leonie Waldron Head Strategist 5 SECOND SUMMARY Set small, measurable, achievable goals for your content – and ensure you have the resources to deliver this content over the
Our friends at White River Design celebrate 20 years
Congratulations! White River Design has achieved an incredible 20 years as one of Western Sydney’s premier branding and design agencies. In May we were invited to The Creativ
Why You Should Hire a Digital Marketing Freelancer
Freya Oxton-Grant Content Specialist 5 SECOND SUMMARY Freelancers are easy to work with, low risk, and easier to onboard than a full time hire. They typically have specialist skill
Sell Your Solution, Not Your Product
Leonie Waldron Head Strategist 5 SECOND SUMMARY Show people how your product makes their life better rather than just listing the product’s features The true value of your pr