Use Parkinson’s Law to create content at double speed
5 SECOND SUMMARY Parkinson’s Law states that ‘work will expand to fill the time allotted for its completion’. Traditional deadlines cause procrastination, trade-offs
10 ways to improve your blog (tips for manufacturers)
5 SECOND SUMMARY Research what your audience wants to know and write content that solves their problems and adds value. Don’t overstretch yourself and create unnecessary work
What makes a high-performing article?
5 SECOND SUMMARY The best articles do one simple thing: they answer the reader’s question Longer articles are usually better but don’t ramble if the topic doesn’t jus
How to Create a Content Marketing Plan for Your Industrial Business
5 SECOND SUMMARY Stay focused on your business goals and what your audience wants/needs Make sure you’re adding value for your readers, and keep your content updated for the
On Page vs Off Page SEO: What’s the Difference?
5 SECOND SUMMARY On page SEO means optimising anything you have control over on your own site. It allows search engines to understand what your website is about. Off page SEO is
How to create a strong content marketing strategy
5 SECOND SUMMARY Content marketing meets potential customers where they’re at, by having as much information as possible available to them when they’re in the research
White Hat vs Black Hat SEO
5 SECOND SUMMARY Black hat SEO refers to practices that get short term results but typically contravene Google’s guidelines. Black hat SEO approaches don’t care about t
SEO vs SEM: What’s the difference?
5 SECOND SUMMARY SEO stands for search engine optimisation, and SEM stands for search engine marketing. SEO is cheap but can take more time, whilst SEM is expensive but can give fa
What makes a good website?
5 SECOND SUMMARY A good website speaks to your customers in familiar language, and clearly and concisely explains what you do. Your site should aim to inform and educate potential
Over 5 billion Google searches per day – and half of them without a click
5 SECOND SUMMARY Google officially states that (good) content is one of the most important ranking factors for your business. However, 50% of Google searches end without a click th
Use your in-house experts to leverage authority bias
5 SECOND SUMMARY Authority bias is a natural cognitive bias that humans are wired to experience. We tend to attribute greater accuracy to the opinion of someone we see as an author
Measuring SEO: How long does it take to see results?
5 SECOND SUMMARY 6 to 12 months is usually a long enough period to be able to see the impact of SEO efforts. Understand what you can and can’t control. Forget about your comp
Know your market: how tone of voice sets you apart
5 SECOND SUMMARY Tone of voice isn’t what you say, it’s how you say it. It’s the words, style and approach you use in all your communications. When you present a clear
The foolproof way to start a blog for your manufacturing business
Leonie Waldron Head Strategist 5 SECOND SUMMARY Accept that your content isn’t going to be great right off the bat. Plan ahead and create a schedule you can stick to. Once a mont
77 Power words that will instantly add SEO spice to your blog
5 SECOND SUMMARY Power words trigger an emotional response, usually a sense of urgency, importance or money. Power words are great for SEO but use them sparingly… don’t
The art of asking: 8 lines to help you actually ask for the sale
5 SECOND SUMMARY Sometimes an invitation to get in touch isn’t enough. Be obvious: ask for the sale! Providing a prompt for your customers to respond encourages a two way con
What does a content marketer do?
5 SECOND SUMMARY Content marketing refers to blogs, case studies, buyers guides, website content, social media copy and anywhere else you’re using words to communicate with y
How to turn a case study into evergreen content (and save yourself hours of time)
5 SECOND SUMMARY Evergreen content is made up of things like blog posts, articles, whitepapers or case studies that aren’t time bound – the information doesn’t go