Use Parkinson’s Law to create content at double speed
Leonie Waldron Head Strategist 5 SECOND SUMMARY Parkinson’s Law states that ‘work will expand to fill the time allotted for its completion’. Traditional deadlines cau
10 ways to improve your blog (tips for manufacturers)
Leonie Waldron Head Strategist 5 SECOND SUMMARY Research what your audience wants to know and write content that solves their problems and adds value. Don’t overstretch yours
What makes a high-performing article?
Leonie Waldron Head Strategist 5 SECOND SUMMARY The best articles do one simple thing: they answer the reader’s question Longer articles are usually better but don’t ramble
How to Create a Content Marketing Plan for Your Industrial Business
Leonie Waldron Head Strategist 5 SECOND SUMMARY Stay focused on your business goals and what your audience wants/needs Make sure you’re adding value for your readers, and kee
On Page vs Off Page SEO: What’s the Difference?
Leonie Waldron Head Strategist 5 SECOND SUMMARY On page SEO means optimising anything you have control over on your own site. It allows search engines to understand what your websi
How to create a strong content marketing strategy
Leonie Waldron Head Strategist 5 SECOND SUMMARY Content marketing meets potential customers where they’re at, by having as much information as possible available to them when
White Hat vs Black Hat SEO
Leonie Waldron Head Strategist 5 SECOND SUMMARY Black hat SEO refers to practices that get short term results but typically contravene Google’s guidelines. Black hat SEO appr
SEO vs SEM: What’s the difference?
Leonie Waldron Head Strategist 5 SECOND SUMMARY SEO stands for search engine optimisation, and SEM stands for search engine marketing. SEO is cheap but can take more time, whilst S
What makes a good website?
Leonie Waldron Head Strategist 5 SECOND SUMMARY A good website speaks to your customers in familiar language, and clearly and concisely explains what you do. Your site should aim t
Over 5 billion Google searches per day – and half of them without a click
Leonie Waldron Head Strategist 5 SECOND SUMMARY Google officially states that (good) content is one of the most important ranking factors for your business. However, 50% of Google
Use your in-house experts to leverage authority bias
Leonie Waldron Head Strategist 5 SECOND SUMMARY Authority bias is a natural cognitive bias that humans are wired to experience. We tend to attribute greater accuracy to the opinion
Measuring SEO: How long does it take to see results?
Leonie Waldron Head Strategist 5 SECOND SUMMARY 6 to 12 months is usually a long enough period to be able to see the impact of SEO efforts. Understand what you can and can’t
Know your market: how tone of voice sets you apart
Leonie Waldron Head Strategist 5 SECOND SUMMARY Tone of voice isn’t what you say, it’s how you say it. It’s the words, style and approach you use in all your communicatio
The foolproof way to start a blog for your manufacturing business
Leonie Waldron Head Strategist 5 SECOND SUMMARY Accept that your content isn’t going to be great right off the bat. Plan ahead and create a schedule you can stick to. Once a mont
77 Power words that will instantly add SEO spice to your blog
Leonie Waldron Head Strategist 5 SECOND SUMMARY Power words trigger an emotional response, usually a sense of urgency, importance or money. Power words are great for SEO but use th
The art of asking: 8 lines to help you actually ask for the sale
Leonie Waldron Head Strategist 5 SECOND SUMMARY Sometimes an invitation to get in touch isn’t enough. Be obvious: ask for the sale! Providing a prompt for your customers to r
What does a content marketer do?
Leonie Waldron Head Strategist 5 SECOND SUMMARY Content marketing refers to blogs, case studies, buyers guides, website content, social media copy and anywhere else you’re us
How to turn a case study into evergreen content (and save yourself hours of time)
Leonie Waldron Head Strategist 5 SECOND SUMMARY Evergreen content is blog posts, articles, whitepapers or case studies that aren’t time bound – the information doesn