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What does a content marketer do?

leonie waldron
Leonie Waldron
Head Strategist


  • Content marketing refers to blogs, case studies, buyers guides, website content, social media copy and anywhere else you’re using words to communicate with your potential customers. 
  • Good copywriting helps to drive traffic to your website, inspires action, and encourages behaviour change.
  • Writing is hard, and time consuming, but pays off big by enhancing trust and understanding in the minds of your audience.

Writing content for your business is a key ingredient in your marketing mix. Everyone keeps saying so. But copywriting is hard. It’s frustrating, time-consuming, and difficult to do well. Basically, content is a drag.

But it works.

Strong, confident, consistent copy that appeases your customers rational mind whilst appealing to their emotional decision-making side is a critical piece of your marketing strategy.

Good content drives traffic, and good copy drives action. 

In the online space, SEO-focused content is a slow burn for your brand; a trickle that can quickly become a fire hose if you’re consistent with pushing out useful, well written and relevant articles. Maintaining consistency across traditional media is important too, and great writing will elevate your brand in the minds of your customers. 

But who has the time?

Marketing Managers in industrial businesses are being pulled in every direction, multi-tasking their way through a dozen projects with their in-house support team already stretched too thin.

That’s where we can help. 

We provide professional copywriting and content writing services to businesses in Sydney and beyond, drawing on decades of experience in industrial, manufacturing, construction and other B2B companies.

So… what does a content marketer do? 

Content marketers write words – copy – that serve a purpose and inspire action. This can be things like signing up to your mailing list, registering for your webinar, or placing an order.

But whilst writing is a big part of any good content strategy, copywriting isn’t just press releases and pages on your website.

Anywhere you need to communicate to customers, a professional copywriter can help. By transforming how you speak to customers you can better drive the right outcomes for your business, whether that means clicks, views, or ultimately sales.

This can be done in many different ways, including: 

  • Blogs
  • Case studies
  • Project reviews
  • Product content
  • Downloadable guides
  • White papers
  • Technical literature
  • Press releases
  • Buyers guides
  • Team bios
  • FAQ pages
  • Interviews
  • Event and trade show content marketing
  • EDMs, email marketing and copy for mail outs
  • Social media copy
  • Website content
  • Corporate communications
  • User experience (UX) copy

So, if you need help crafting great content, or you simply don’t know where to start, get in touch!

Get help with your content marketing
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