Laptop open to Jaybro website

"Leonie has worked for Jaybro on an ongoing basis since early 2018. As a marketing manager, I’d had previous experience with other writers over the years but none came close to the quality and quantity of work produced by Leonie. As a direct result of her work, we moved into position 1 or 2 across 90% of our target keywords and monthly website users have more than doubled since she started working for us (off a base of 20K users)."

Louis McCorkell
Marketing Manager, Jaybro

"Leonie seamlessly delivers exceptional copy, displaying high levels of expertise, industry knowledge and subject matter to meet the brief. She has played a critical role in our content marketing strategy."

Gavin Jones
Digital Manager, Jaybro

Our scope

  • Topic ideation
  • Content writing
  • Case study research and production
  • Management of articles through the pipeline
  • Interviewing subject matter experts
  • Support with social media copy
  • On page SEO
  • Product and e-commerce content

"Organic traffic is up a whopping 326% over the past 5 years. Initially, we had a low percentage of organic visits and a high volume coming from paid ads. Organic is now triple that of paid advertising as a lead source. We wouldn't have been able to get to this point without a strong focus on good content."

Gavin Jones
Digital Manager, Jaybro
Moody street in Sydney

The result:

The Jaybro team have successfully outsourced the majority of their content production by using Chameleon Marketing Collective as an extension of their in-house team.

And, even after 5+ years of working together, the relationship remains flexible and low risk, allowing Jaybro to scale production up or down as their business needs change.

Quick response time

Our team are responsive to Jaybro's fast-moving, dynamic culture

Increased rankings

Consistent upward trend in Google rankings + 326% increase in organic traffic

Easy workflow

Autonomous content process means the Jaybro team are free to focus on other activities

Team integration

We work comfortably to develop content with Jaybro's engineering specialists

Our work:

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Want to get results like this?

There’s no pressure – let’s have a chat and see if we’re a good fit.