steelcorp copy

"We approached Chameleon Marketing Collective as our content writing was ad-hoc and lacking cut-through. Leonie is super diligent, efficient and produces very meaningful articles for us without needing significant input from our team."

Josh Wiggins
General Manager, Steelcorp

Our scope

  • Topic ideation and research
  • Content writing
  • Case study production
  • Management of articles through the pipeline
  • On page SEO
  • WordPress content management
  • Web design review
  • Website copywriting

“Leonie has put together a thorough library of articles based on topics our customers are asking about. Her exhaustive research ensures that each article is written to address the questions and concerns consumers will face, no matter what stage of the building process they are at."

Lionel Allpress
Head of Marketing, Steelcorp

The content flywheel


An article...


...becomes a webinar...


...becomes multiple social posts...


...becomes a personal LinkedIn post...


...becomes an email.

tools on work bench

The result:

Steelcorp has built an extensive content library that drives consistent traffic to the website and, most importantly, answers their customers’ questions.

This has streamlined the broader content creation process. Now, the team have ready-made talking points for their social media profiles,  video content and emails – freeing up time for relationship building and other essential sales activities. 

Building Trust with Readers

Our focus on honest, helpful content has helped create a point of difference for the brand

Increased rankings

216% increase in organic traffic in the first 6 months, with a continual upward trend

Content flywheel

Our long-form content provides the basis for social media posts, video production and email marketing

Team integration

Our strong product knowledge lets us write content independently, allowing the team to focus on sales

Our work:

Click through the images to read a selection of articles and explore Steelcorp’s learning hub

Want to get results like this?

There’s no pressure – let’s have a chat and see if we’re a good fit.