You can call, email, or book an initial discovery call to see if we’re likely to be a good fit. Let us know what you’re struggling with and what you’d like to achieve with your marketing. Then, I'll quote for the work you need.

Once you accept the quote we can get started with nothing to pay upfront (unless you’re kicking off a very large project, in which case I'll ask for a deposit).

For the majority of clients, I’ll get to work within a week or two, and your first invoice will arrive at the beginning of the following month.

We’d love the chance to get to know each other for a few months to see if we're a good fit, but if after that time you feel it’s not working out, we can part ways. You’re not tied into any ongoing contract – I prefer to work with simple month-to-month invoicing.

If you want to finish working together, a few weeks' notice is much appreciated, after which I'll send you a final invoice for any remaining work completed to date.

My Calm Content Process aims to take the workload off you as much as possible and provides a structured framework to keep things moving through the pipeline.

When I'm writing for you, I prefer to get as much as I can down on paper and then have you review your content for accuracy. This tends to work far better rather than presenting you with a blank white page and saying ‘tell me what I should write about’.

If you have a list of ideas or a few topics to kick off with, that’s great! If not, we can brainstorm this together.

Then, you can leave me to it knowing that you’ll receive articles that are 90% complete with very minimal feedback required by you.

The whole point of outsourcing your content writing is to remove the mental load of worrying about what your next blog topic should be.

I shoulder that load for you so you can go from spending hours trying to put a good piece together to a 2 minute read-through of an article that’s virtually complete.

No, but it helps. Understanding where your business is now vs where you want to be will help me craft the right type of content to help get you there.

For example, if you want to expand into a new market over the next 3 years, this is important for me to know, as we can start to build this into how we write and what we write about.

Likewise, shifts in your product mix to promote a higher margin item or specific revenue targets will provide a ‘north star’ to orient your marketing towards.

You don’t have to share specific numbers, but general goals are always very helpful.

Remembering that content marketing is a long-term play, I offer a set monthly price for specific deliverables.

This may be presented as $X for 4 SEO-friendly articles per month, or $X for 12 hours of marketing support across a range of different tasks. Your quote is unique to you - I'm not interested in forcing you into a 'package' full of things you don't need. 

I never price by the word and you should avoid writers that do (you’ll find this encourages writers to be unnecessarily wordy because the longer the article, the more they get paid.!). Length is important for SEO - but not at the expense of clarity and simplicity.

If you need copywriting for your website (eg: your home, about and product pages), we quote this as a project because it has a defined start and end point.

Content writing for your blog is usually ongoing over a longer time frame, so this is quoted as a month to month cost. 

Not all content is relevant for SEO - but if that's what you need, an SEO friendly article includes internal links to other relevant content on your site, external links where appropriate, proper SEO heading structure and any nominated keywords.

Articles are sent to you as an editable Google doc where you’re welcome to make two rounds of changes.

I'm not going to get picky if you have a few small extra changes, however if a piece has been through six sets of eyes at your end and there are many rounds of changes coming through, I'll take care of these at my standard hourly rate.

A lot of content marketing agencies offer set packages, but I’d rather not talk you into something that isn’t right for you. I believe every business is different, so every client has a different scope of work. 

I can create a custom package for you, eg: 4 articles a month for a set cost, but I don’t have a set ‘menu’ to choose from.

Let’s have a chat first about what you want to achieve and I’ll make some recommendations on the best way forward.

Besides, in some instances, you might think you need to do more content marketing, but experience has taught me that not every problem is a content problem. I may even say 'Hey - there are some bigger challenges in your business to address first, so let's look at those before we even think about your content strategy.'

Either way, I recommend a free 30-minute discovery call so I can fully understand what you need and how I can help.

I write for humans first - but also keep SEO front of mind.

This means articles follow a proper heading structure using H1, H2, and H3s; contain internal links to other relevant content on your site; contain keywords or phrases relevant to your business; and use simple conversational language.

Using complex flowery language makes your information difficult to read and understand, especially online. Plus, with the average person reading at an 8th grade level – keeping it simple is key.

Far from ‘dumbing down’ your product or service, talking about it in a conversational way encourages strong understanding and promotes trust and brand affinity with potential customers.

If I’m writing about a familiar topic and you’re able to point me to some source material to draw on, it will be faster than writing an article about a totally foreign topic.

I typically turn articles around in about 5 business days, however forward planning is key and the more notice you can give, the better.

Because I work with many clients at the same time, I may ‘batch’ work, working solidly on your content for a few days to get ahead for the next month. Or, I may work on your articles around other short-term project work.

In any case, planning at least a month ahead – and preferably several months if possible – gives me some breathing space so I can serve all clients equally.

And if that sounds overwhelming - don't worry! I'm here to help you with the planning aspect too.

A copywriter generally writes words designed to make people take action, to invoke a feeling or convey an opinion.

A content writer writes words designed to inform, educate and subtly influence behaviour change.

Some people feel really strongly about the difference between copywriting and content writing, but I think there’s a lot of grey area. And I do both!

Let us know what you want to achieve with your words and I’ll write them in the most appropriate way.

My standard terms include two rounds of changes for every article. You can change as much as you like, and I encourage honest feedback so I can better align my writing style to your business.

However, I might also challenge you if I believe that the edits aren’t actually in your best interests.

Sometimes as a client, you can be too close to the work, and it’s tricky to separate ‘I don’t like this’ from ‘this isn’t right for my customer’. I write a certain way for a reason, so I'm happy to explain why I've taken a particular angle or adopted a certain style.

Still don't like it? I'll ask you to pay for work completed, but I'll make a serious effort to understand why and ensure my next article hits the mark. And, as mentioned above, I work month to month - you're not tied into a contract - so if you really don't like my writing we can part ways easily. 

Yes! I work with a wide range of clients, although the vast majority are long-term relationships with industrial, manufacturing and construction businesses.

However, there's often room for one-off projects or smaller ad-hoc jobs in my schedule. I've worked with finance companies, SaaS startups, food waste warriors, print-on-demand services and many more.

Get in touch and if I'm not the right fit I probably know someone fantastic that I can refer you to!