What is a brand guideline and why do I need one?
Leonie Waldron Head Strategist QUICK TAKEAWAYS: A brand guideline (or style guide) outlines the rules and guidelines for how your brand is presented, visually and verbally. It cont
How Do I Know if My Content Marketing Is Working?
Leonie Waldron Head Strategist 5 SECOND SUMMARY Set small, measurable, achievable goals for your content – and ensure you have the resources to deliver this content over the
On Page vs Off Page SEO: What’s the Difference?
Leonie Waldron Head Strategist 5 SECOND SUMMARY On page SEO means optimising anything you have control over on your own site. It allows search engines to understand what your websi
How to create a strong content marketing strategy
Leonie Waldron Head Strategist 5 SECOND SUMMARY Content marketing meets potential customers where they’re at, by having as much information as possible available to them when
White Hat vs Black Hat SEO
Leonie Waldron Head Strategist 5 SECOND SUMMARY Black hat SEO refers to practices that get short term results but typically contravene Google’s guidelines. Black hat SEO appr
SEO vs SEM: What’s the difference?
Leonie Waldron Head Strategist 5 SECOND SUMMARY SEO stands for search engine optimisation, and SEM stands for search engine marketing. SEO is cheap but can take more time, whilst S
Measuring SEO: How long does it take to see results?
Leonie Waldron Head Strategist 5 SECOND SUMMARY 6 to 12 months is usually a long enough period to be able to see the impact of SEO efforts. Understand what you can and can’t
Know your market: how tone of voice sets you apart
Leonie Waldron Head Strategist 5 SECOND SUMMARY Tone of voice isn’t what you say, it’s how you say it. It’s the words, style and approach you use in all your communicatio
The foolproof way to start a blog for your manufacturing business
Leonie Waldron Head Strategist 5 SECOND SUMMARY Accept that your content isn’t going to be great right off the bat. Plan ahead and create a schedule you can stick to. Once a mont
What does a content marketer do?
Leonie Waldron Head Strategist 5 SECOND SUMMARY Content marketing refers to blogs, case studies, buyers guides, website content, social media copy and anywhere else you’re us
Why you need to play in ‘The Messy Middle’
Leonie Waldron Head Strategist 5 SECOND SUMMARY The Messy Middle is the space between initial awareness of a problem and purchasing the tool, product or service to solve that probl