Key Dates for 2024
Leonie Waldron Head Strategist Expos, events, national days and other marketing notes for your calendar Each year I put together a list of important dates for my clients. Some of t
Before & After: Website Refresh
Leonie Waldron Head Strategist 5 SECOND SUMMARY The team at Auto West approached us in June looking for support in bringing their site up to scratch. In just a few short months,
3 Tips to Guide Your Content Creation
Leonie Waldron Head Strategist 1. Be Honest and Share Freely Earning trust and holding people’s attention can be really hard, especially when you’re in a business with
How to plan your marketing in uncertain times
Leonie Waldron Head Strategist QUICK TAKEAWAYS: Creating a marketing plan in tough economic times – without a fair degree of confidence that you can actually execute it ̵
Before and after: refreshing a service page
Leonie Waldron Head Strategist 5 SECOND SUMMARY This blog post covers how we refreshed a service page for our Penirth air compressor client, Focus Industrial, in conjunction with o
When your content marketing fails to deliver – try this
Leonie Waldron Head Strategist 5 SECOND SUMMARY If your content marketing has failed to deliver in the past, it may be down to these 4 common issues: Not being transparent and crea
Business by design: Attracting the RIGHT customers
Leonie Waldron Head Strategist Listen on Spotify I spoke to Bec Chappell on the Marketing Espresso podcast about how you can use your website copy to attract the right people ̵
The B2B buyer journey is a hot mess. Here’s why.
Leonie Waldron Head Strategist 5 SECOND SUMMARY Multiple decisions makers are often involved in the selection and buying process. Single, linear attribution models are no longer ac
How to Get Engineers on Board with Content Marketing
Leonie Waldron Head Strategist 5 SECOND SUMMARY Engineers are busy people: respect their time and only involve them in necessary parts of marketing. Most engineers aren’
Sell Your Solution, Not Your Product
Leonie Waldron Head Strategist 5 SECOND SUMMARY Show people how your product makes their life better rather than just listing the product’s features The true value of your pr
Use Parkinson’s Law to create content at double speed
Leonie Waldron Head Strategist 5 SECOND SUMMARY Parkinson’s Law states that ‘work will expand to fill the time allotted for its completion’. Traditional deadlines cau
10 ways to improve your blog (tips for manufacturers)
Leonie Waldron Head Strategist 5 SECOND SUMMARY Research what your audience wants to know and write content that solves their problems and adds value. Don’t overstretch yours
What makes a high-performing article?
Leonie Waldron Head Strategist 5 SECOND SUMMARY The best articles do one simple thing: they answer the reader’s question Longer articles are usually better but don’t ramble
How to Create a Content Marketing Plan for Your Industrial Business
Leonie Waldron Head Strategist 5 SECOND SUMMARY Stay focused on your business goals and what your audience wants/needs Make sure you’re adding value for your readers, and kee
What makes a good website?
Leonie Waldron Head Strategist 5 SECOND SUMMARY A good website speaks to your customers in familiar language, and clearly and concisely explains what you do. Your site should aim t
Over 5 billion Google searches per day – and half of them without a click
Leonie Waldron Head Strategist 5 SECOND SUMMARY Google officially states that (good) content is one of the most important ranking factors for your business. However, 50% of Google
Use your in-house experts to leverage authority bias
Leonie Waldron Head Strategist 5 SECOND SUMMARY Authority bias is a natural cognitive bias that humans are wired to experience. We tend to attribute greater accuracy to the opinion
77 Power words that will instantly add SEO spice to your blog
Leonie Waldron Head Strategist 5 SECOND SUMMARY Power words trigger an emotional response, usually a sense of urgency, importance or money. Power words are great for SEO but use th